From Data to Decisions

More Data More Insight More Results

The Center for Marketing & Opinion Research (CMOR)

provides public opinion research services to colleges and universities, healthcare organizations, community-based organizations and government agencies. We collect reliable, valid and meaningful data for our clients, MEASURING WHAT MATTERS, using telephone, web and mail surveys, field, intercept and key informant interviews, focus group administration, as well as a wide range of consulting services.

Providing clients with the power to SEE MORE.

About us

Our Story

Michelle Henry and Amanda Barna founded the Center for Marketing and Opinion Research (CMOR) in 2006 after identifying a need for quality and affordable research services among community-based organizations and agencies. Michelle and Amanda are both passionate about the work CMOR does and the organizations they work with, each acting as Principal Investigator or Project Director on research projects over a combined total of 50 years for nonprofits, social service and governmental agencies and academic and healthcare institutions, working closely with community leaders.

Our Vision

We ask the right questions, to the right people, the right way to identify needs, perceptions and opportunities, which, in turn, allows our clients to strengthen their position in the community by following smart, insightful recommendations that maximize their resources. We understand that a “one-size-fits all” approach to research is not in our clients’ best interest and that each organization is unique and needs research customized to meet their objectives.

Our Method

Our relationship with our clients does not end when the project ends. We make research and the data collection process simple and seamless, so that our clients can concentrate on the good work they do for the community. We continue to support the data we collect for as long as our clients need the support at no additional cost…an extension of your team, your research department.

Our Approach

CMOR understands that a “one-size-fits-all” approach to research is typically not in our clients’ best interest. Instead, we prefer to build authentic, long-term partnerships with clients based on quality and mutual goals. Our team is committed to staying current with the best practices of the public opinion research industry to ensure that the data collected is both reliable and statistically valid.